Google Ads Management for Home Service Companies
Search campaigns built around how homeowners actually search — appliance repair, HVAC, electrical, plumbing, remodeling and related trades.
My team builds and manages the search campaigns that generate calls and high-intent inquiries from people looking for your service in your area right now. The work covers campaign and ad group structure, keyword and negative keyword control, call tracking and ongoing optimization. I am personally involved in every project and every launch.
First month: $1,500 — a $500 one-time setup plus $1,000 campaign management.
Then $1,000 per month. Six-month minimum contract.
Google advertising spend is billed separately and paid directly to Google.
Book a Free Consultation My team builds and manages the search campaigns that generate calls and high-intent inquiries from people looking for your service in your area right now. The work covers campaign and ad group structure, keyword and negative keyword control, call tracking and ongoing optimization. I am personally involved in every project and every launch.
First month: $1,500 — a $500 one-time setup plus $1,000 campaign management.
Then $1,000 per month. Six-month minimum contract.
Google advertising spend is billed separately and paid directly to Google.
Why Home Service Google Ads Needs Its Own Structure
Home service search campaigns behave differently from broad lead generation. Two people can type queries that look almost identical and mean completely different things. Intent in these markets splits by trade and job type, brand, repair versus replacement, emergency urgency, geography, licensing and commercial versus residential work.
Someone searching "refrigerator not cooling repair near me" or "AC not blowing cold emergency" is ready to book today. Someone searching "how to fix a dryer that will not heat" is not a customer at all. Someone looking for a certified provider for a specific premium brand expects a particular level of competence before they pick up the phone.
A single broad campaign treats all of that traffic the same way. The account pays the same for a DIY reader as it does for a homeowner with a dead freezer, bids the same in a ZIP code you cover and one you do not, and reports a cost per click that hides which searches actually produced booked jobs.
That is where the money leaks — and it is a structure problem, not a budget problem.
Someone searching "refrigerator not cooling repair near me" or "AC not blowing cold emergency" is ready to book today. Someone searching "how to fix a dryer that will not heat" is not a customer at all. Someone looking for a certified provider for a specific premium brand expects a particular level of competence before they pick up the phone.
A single broad campaign treats all of that traffic the same way. The account pays the same for a DIY reader as it does for a homeowner with a dead freezer, bids the same in a ZIP code you cover and one you do not, and reports a cost per click that hides which searches actually produced booked jobs.
That is where the money leaks — and it is a structure problem, not a budget problem.
Why Google Ads Underperforms for Home Service Companies
Untargeted Keyword Coverage
Broad match without a maintained negative list buys "how to fix", "parts near me" and warranty-number searches. Budget goes to people who were never going to book a technician.
No Call Tracking
In home services most conversions happen on the phone. Without call tracking and call-quality review, the account optimises toward form fills while the jobs that actually pay never enter the data.
One Page for Every Service
A single generic landing page gives a homeowner searching for one specific job no reason to call today. Clicks arrive and leave because query, page and offer never line up.
Flat Budgets Across Different Markets
Demand, competition and click prices differ between a city and its suburbs. An area-wide budget spends the same on ZIP codes that convert and ZIP codes that never did.
Bidding Without Job Value
Budgets are raised because the cost per click looks acceptable, without knowing the average ticket or the close rate. Spend grows faster than profit and the channel gets blamed.
No Recovery on Missed Calls
Peak-hour calls go to voicemail and nobody calls back. The account keeps paying for demand the business is not staffed to answer.
What’s Included in Google Ads Management
Account and Campaign Structure
An audit of the existing account or a fresh build: campaigns and ad groups split by service, intent and location, with budget allocated to the jobs and areas worth winning.
Keyword and Negative Keyword Control
Search-term reviews on a set cadence, with a negative list maintained against DIY, parts, warranty, employment and price-shopper queries so the budget stays on buyers.
Ad Copy and Extensions
Ads written per service and per market, with call, location, sitelink and callout extensions configured so the ad answers the query instead of describing the company.
Call and Conversion Tracking
Call tracking, conversion actions and offline conversion import where your CRM allows it, so bidding optimises toward booked jobs rather than clicks and form fills.
Landing Page Guidance
Page-level recommendations per service and market: what the page has to state, prove and ask for. Building the pages is available as a separate Web Development engagement.
Bid and Budget Management
Ongoing bid strategy, budget shifts between services and geographies, plus dayparting and device adjustments based on where booked jobs actually come from.
Geo and Service-Area Targeting
Targeting by ZIP code or radius across your real service area, with spend separated between the areas that convert and the ones that never did.
Reporting
A live reporting dashboard, monthly performance summaries and a weekly call with an account manager. Monthly strategy calls during the first 90 days, quarterly after that.
How the Google Ads Process Works
-
Business and Job Economics Review
We go through your services, average ticket, close rate, service area and how calls are handled today. That sets the target cost per lead and defines which jobs the account is allowed to chase. -
Account Audit and Build
Existing account audit or a fresh build: campaign and ad group structure by service and location, keywords, negatives, ad copy and extensions. -
Tracking Setup
Call tracking, conversion actions and, where your CRM allows it, offline conversion import — so the account learns from booked jobs rather than from clicks. -
Search Term and Bid Optimization
Regular search-term reviews, negative keyword expansion, bid and budget shifts between services and geographies, and pausing what does not book work. -
Scale or Correct
Once cost per booked job and close rate are stable, budget increases step by step. If the economics do not work, we say so and change the approach instead of spending more.
Google Ads Pricing
Management fee: $1,500 for the first month — a $500 one-time setup plus $1,000 of campaign management — then $1,000 per month from month two.
Google advertising spend is billed separately and paid directly to Google. We agree the monthly budget before launch, based on your service area, the services you want to fill and how many calls your team can actually answer.
Minimum contract: six months. Search campaigns need enough search-term history and enough booked-job data before the account is worth judging, and that does not happen in four weeks.
I am personally involved in every project and every launch. My team handles day-to-day execution, with my involvement in strategy, priorities and performance reviews.
Google advertising spend is billed separately and paid directly to Google. We agree the monthly budget before launch, based on your service area, the services you want to fill and how many calls your team can actually answer.
Minimum contract: six months. Search campaigns need enough search-term history and enough booked-job data before the account is worth judging, and that does not happen in four weeks.
I am personally involved in every project and every launch. My team handles day-to-day execution, with my involvement in strategy, priorities and performance reviews.
Related Services
Google Local Services Ads
Google-screened ads at the very top of local search, charged per lead. Account setup, categories, service areas, documents and ongoing management. $800 first month, then $400 per month.
Web Development
Landing pages and websites built for lead generation, with fast load times, clear offers and tracking wired in from the start. From $1,000, scoped to the project.
Frequently Asked Questions
$1,500 for the first month — a $500 one-time setup plus $1,000 of management — then $1,000 per month. Minimum contract is six months. Your Google ad spend is separate.
No. The management fee and your ad budget are separate, and you pay Google directly for the media. We agree the monthly budget with you before launch.
It depends on your service area, your average ticket and how many calls your team can answer in a day. We set a starting budget from those numbers rather than a standard package figure.
Home service companies that sell work by the job — appliance repair, HVAC, electrical, plumbing, remodeling and similar trades — where customers search at the moment they need the service.
No. Cost per lead and close rate depend on your market, competition, pricing and season. Anyone guaranteeing a number before seeing your account is guessing.
Usually one to two weeks from the start, depending on how quickly account access, call tracking and landing pages are in place.
It helps but is not required. If an account already exists, we audit it and keep the history where it is useful. If not, we build a new one in your ownership.
I am personally involved in every project and every launch, and my team handles day-to-day execution. You get a weekly call with an account manager and a live reporting dashboard.
Free Consultation Request
Watch the welcome video.
I explain the marketing problems companies run into most often, and when I can genuinely help.
I explain the marketing problems companies run into most often, and when I can genuinely help.
Watch the short welcome video before you fill out the form
Please fill out every field carefully so that I or my assistant can get in touch with you.
Explore the campaigns, results and lessons behind my work.
View Marketing Case Studies