Luxury Rehab Lead Generation: 91 Patient Inquiries at $23.36 CPL
An anonymized luxury residential detox and rehab center in Los Angeles used Meta Ads and Google Ads to reach people battling addiction — and the families searching on their behalf.
$2,126 in ad spend across the strongest campaign weeks
91 patient inquiries at $23.36 per lead
26 leads at $20.23 in the best Meta Ads week
Google Ads: 9 leads and 8 calls at $19.89 per lead
~14 projected admissions at ~$149 each
Reporting window: December 2023 – March 2024, strongest weeks of each channel.
I and my team built the launch plan, audiences, creatives and search campaigns, and tracked every inquiry in the client's lead log. The client is confidential. Admissions are projected at a 15% (Meta Ads) and 22% (Google Ads) lead-to-admission rate; revenue was not tracked in the report.
$2,126 in ad spend across the strongest campaign weeks
91 patient inquiries at $23.36 per lead
26 leads at $20.23 in the best Meta Ads week
Google Ads: 9 leads and 8 calls at $19.89 per lead
~14 projected admissions at ~$149 each
Reporting window: December 2023 – March 2024, strongest weeks of each channel.
I and my team built the launch plan, audiences, creatives and search campaigns, and tracked every inquiry in the client's lead log. The client is confidential. Admissions are projected at a 15% (Meta Ads) and 22% (Google Ads) lead-to-admission rate; revenue was not tracked in the report.
The Challenge: Filling Luxury Beds, Not Collecting Clicks
The client is a boutique holistic detox and residential rehab center in the Los Angeles area: private en-suite rooms, a small number of beds and insurance-backed stays worth tens of thousands of dollars. The center stays unnamed here.
A $14,000 decision made in a crisis
A seven-day stay at the center's insurance rate is worth about $14,000. Nobody shops for that like a service call: people search late at night, often for someone they love, and call whoever answers first.
One of the costliest auctions online
Rehab keywords are among the most expensive in Google Ads and tightly restricted by ad policies. Every dollar had to go to high-intent searches, not to curious clicks.
An audience Meta won't let you target
Health and addiction can't be targeted directly on Meta. The audience had to be found through interests, location and life stage, and the creative had to do the qualifying.
A pipeline built from zero
The center had no paid acquisition system: no lead pipeline, no reporting workbook, no call testing. All of it had to exist before the first dollar was spent.
What We Did: Two Channels, One Admissions Pipeline
The client workbook records the launch plan, ad copy and creatives, daily Meta Ads delivery, weekly Google Ads results, keyword research and a lead log for every inquiry. Here is what those records support.
Built the pipeline before the ads
Competitor research, a sales pipeline in GoHighLevel, a reporting workbook, and 800-number, email and contact-form tests were all done in the first week, before the first campaign went live.
Sold the experience, not the diagnosis
The video creatives showed what a luxury stay actually looks like: a spa-style bath, private en-suite rooms and the residence itself, with one direct hook: still battling drug or alcohol addiction? Luxury beds are available now.
Spoke to the family, not only the patient
One ad set targeted women 40–65 with grown children, the mother or spouse who usually starts the search. It delivered 29% of all logged inquiries.
Tested nationwide against California
Broad U.S. interest audiences ran side by side with a California-only set, to see whether out-of-state patients would travel for a luxury stay. Both produced leads, and the broad audience carried half the volume.
Captured high-intent search on Google
Search campaigns covered "rehab center Los Angeles", "detox center", "inpatient rehab" and "near me" terms, with headlines built on luxury, a holistic approach and insurance acceptance, plus call assets for one-tap phone contact.
One sheet, one number per week
A single workbook tracked spend, impressions, clicks, leads and cost per lead day by day for Meta Ads and week by week for Google Ads, so every budget decision was made on real numbers, not on impressions.
Cut what didn't pay, kept what did
Weeks that drifted above target were rebuilt rather than repeated. Meta Ads held $20–27 per lead through its strongest weeks, and after the Google Ads restructure cost per click fell to $0.13 with a 13.9% click-through rate.
The Results: 91 Patient Inquiries at $23.36, and ~14 Projected Admissions
Metrics are recalculated from the dated daily Meta Ads rows and weekly Google Ads rows of the client report, December 2023 – March 2024, for the strongest weeks of each channel. Admissions are projected, not tracked.
- 91Patient inquiries from $2,126 in Meta Ads and Google Ads spend
- $23.36Blended cost per lead across both channels, from 2,449 clicks
- $20.23Cost per lead in the best Meta Ads week: 26 leads from $526
- $19.89Google Ads cost per lead after the restructure: 9 leads and 8 calls in one week
- ~14Projected admissions at a 15% (Meta) and 22% (Google) lead-to-admission rate
- ~$149Projected cost per admission, against a ~$14,000 seven-day stay
The report this case is built on, December 2023 – March 2024: in its strongest weeks, $2,126 in Meta Ads and Google Ads spend delivered 91 patient inquiries at $23.36 each. Meta Ads peaked at 26 leads for $20.23 apiece in the first week of January; Google Ads reached $19.89 per lead with a 13.9% click-through rate after the restructure. Rows are recalculated from the dated rows of the client report; client name and lead data removed.
From inquiry to admission: nearly half of the logged inquiries came from a broad U.S. interest audience and 29% from women 40–65 with grown children — the family member who usually starts the search. At a 15% (Meta Ads) and 22% (Google Ads) lead-to-admission rate, the strongest weeks project to ~14 admissions at ~$149 each.
The creatives behind the numbers: video ads that sold the experience of a luxury stay — a spa-style bath, private rooms and the residence itself — with one direct hook about luxury beds available now, plus a Google search ad built on “Rehab in Los Angeles”, a holistic approach and insurance acceptance. The center’s name and logo are blurred; the report does not break performance out by individual creative.
The Key Insight
In luxury rehab, the lead is cheap. The first five minutes after it are what fill the bed.
Both channels proved the demand. In its strongest weeks Meta Ads delivered 82 inquiries at $23.74 each, peaking at 26 leads for $20.23 apiece in a single week, and Google Ads brought in 9 leads and 8 phone calls at $19.89 per lead once the campaign was restructured. Together that is 91 people asking about a stay worth roughly $14,000, for $2,126 in ad spend.
The math works with a wide margin. At a 15% lead-to-admission rate on Meta Ads and 22% on Google Ads, those weeks project to about 14 admissions at roughly $149 each. Admissions were not tracked in the report, so this is a projection, not a booked number.
The report also shows where the next gain sits. Many inquiries arrived at night and early in the morning, the moment a family finally decides to call, and the center's review names faster follow-up as the biggest lever. That is why the next step for this account is not more budget but a response system around it: a CRM with tracked outcomes, an SDR or AI-assisted call line that answers within minutes 24/7, and creatives with stronger proof and credibility signals. Paired with the audiences and search terms already validated here, that is how I and my team would scale admissions for a high-ticket treatment center.
Both channels proved the demand. In its strongest weeks Meta Ads delivered 82 inquiries at $23.74 each, peaking at 26 leads for $20.23 apiece in a single week, and Google Ads brought in 9 leads and 8 phone calls at $19.89 per lead once the campaign was restructured. Together that is 91 people asking about a stay worth roughly $14,000, for $2,126 in ad spend.
The math works with a wide margin. At a 15% lead-to-admission rate on Meta Ads and 22% on Google Ads, those weeks project to about 14 admissions at roughly $149 each. Admissions were not tracked in the report, so this is a projection, not a booked number.
The report also shows where the next gain sits. Many inquiries arrived at night and early in the morning, the moment a family finally decides to call, and the center's review names faster follow-up as the biggest lever. That is why the next step for this account is not more budget but a response system around it: a CRM with tracked outcomes, an SDR or AI-assisted call line that answers within minutes 24/7, and creatives with stronger proof and credibility signals. Paired with the audiences and search terms already validated here, that is how I and my team would scale admissions for a high-ticket treatment center.
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