Meta Ads Lead Generation for High-Ticket Services
Facebook and Instagram campaigns for service businesses with an average service value of $2,000 or more.
My team builds and manages your campaigns, creative tests, tracking and lead delivery. I am personally involved in every project and every launch.
Two-week free trial available. First paid month: $800. From month two: $1,000/month.
Six-month minimum contract. Advertising spend is separate, including during the trial.
My team builds and manages your campaigns, creative tests, tracking and lead delivery. I am personally involved in every project and every launch.
Two-week free trial available. First paid month: $800. From month two: $1,000/month.
Six-month minimum contract. Advertising spend is separate, including during the trial.
Who This Service Is For
This service is designed for businesses that sell services worth $2,000 or more, such as HVAC replacement, remodeling, electrical panel upgrades and other considered purchases. We build campaigns around a specific service, a clear offer and the locations your team can actually serve.
You need the capacity to respond promptly, qualify inquiries, follow up on estimates and report which leads become booked appointments and paying customers. A low cost per lead alone does not tell us whether the campaign is working for your business.
A two-week free trial is available. Ongoing management has a six-month minimum contract. The trial helps us assess the initial response to your offer; it is not a promise of a fixed number of leads or sales. Your advertising budget is separate from the management fee.
You need the capacity to respond promptly, qualify inquiries, follow up on estimates and report which leads become booked appointments and paying customers. A low cost per lead alone does not tell us whether the campaign is working for your business.
A two-week free trial is available. Ongoing management has a six-month minimum contract. The trial helps us assess the initial response to your offer; it is not a promise of a fixed number of leads or sales. Your advertising budget is separate from the management fee.
Why Meta Ads Campaigns Often Underperform
Poor Lead Quality
Campaigns are optimised for cheap form fills, so the account fills with people who never intended to buy. Volume looks good in the ad manager while the sales team gets nothing usable.
No Reliable Tracking
Without a correctly installed pixel, server-side events and offline conversion data, Meta optimises against the wrong signal. Reported results and real revenue drift apart.
Creative Fatigue
The same creative runs for months until frequency climbs and cost per lead rises with it. Without a steady flow of new angles and formats, performance decays by default.
A Weak or Unclear Offer
The targeting can be right while the message is not. A generic promise with no specific reason to act now will underperform regardless of how the campaign is built.
Slow Follow-Up and Broken Lead Routing
Leads sit in an inbox nobody checks, or never reach the CRM at all. On Meta, where demand is created rather than captured, a delay of hours is usually enough to lose the deal.
Scaling Without Unit Economics
Budgets are increased because the cost per lead looks acceptable, without knowing the close rate or the average job value. Spend grows faster than profit and the channel is judged a failure.
2-Week Meta Ads Free Trial
Test a 2-week Meta Ads lead generation campaign for your business before increasing your monthly marketing budget.
What's Included in Meta Ads Management
Account and Campaign Setup
Business Manager and ad account review, campaign structure, audiences, placements and budget allocation built around your service area and the outcomes you actually sell.
Tracking and Measurement
Meta Pixel setup, event tracking and conversion reports, with recommendations for improving the funnel. We use lead-quality and sales feedback from your team to interpret campaign results.
Creative Development
Three ad creatives at launch, using graphics and video when you supply suitable materials. Ongoing management includes up to one new graphic or video creative per month.
Testing
A/B campaign testing, with relevant formats such as lead ads, video ads and carousels. We review the offer and provide landing-page conversion advice as part of improving the path from ad to inquiry.
Ongoing Optimization
Weekly review of spend, cost per lead and lead quality, with budget shifts, audience and creative changes and pruning of what is not working.
Competitive Research
Review of publicly available competitor advertising, including the Meta Ad Library, to inform offers and creative angles. No claims are made about competitors private account data.
Reporting
Live reporting dashboard, monthly performance summaries and a weekly call with an account manager. Monthly strategy calls during the first 90 days, followed by quarterly strategy calls.
Lead Routing and Integrations
Leads delivered where your team already works: Google Sheets, Slack, WhatsApp, Telegram, email or your CRM via Zapier. Available options depend on the tools you already use.
How the Meta Ads Process Works
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Business and Funnel Review
We go through your services, margins, average job value, service area and how enquiries are handled today. This sets the target cost per lead and defines what a good lead actually is. -
Tracking and Campaign Setup
Pixel and conversions API, event and UTM setup, then campaign structure, audiences and budgets. Lead delivery is connected to the tools your team already uses. -
Creative and Offer Testing
Launch with up to three creatives and test offers, angles and audiences against each other. The first weeks are about finding what the market responds to, not about final numbers. -
Optimization
Weekly changes based on spend, cost per lead and your feedback on lead quality. Losing audiences and creatives are cut, working ones get more budget. -
Scale or Correct
Once cost per lead and close rate are stable, budget increases step by step. If the economics do not work, we say so and change the approach rather than keep spending.
Meta Ads Pricing
Management fee: $800 for the first paid month, then $1,000 per month from the second month. The service includes campaign setup, creative testing, ongoing optimization and reporting.
A two-week free trial is available. Advertising spend is separate and paid directly to Meta, including during the trial. Trial eligibility and the start of the paid engagement are confirmed before launch.
Minimum contract: six months. We agree on the advertising budget before launch based on your service area, offer and sales capacity.
I am personally involved in every project and every launch. My team handles campaign execution, with my involvement in strategy, priorities and performance reviews.
A two-week free trial is available. Advertising spend is separate and paid directly to Meta, including during the trial. Trial eligibility and the start of the paid engagement are confirmed before launch.
Minimum contract: six months. We agree on the advertising budget before launch based on your service area, offer and sales capacity.
I am personally involved in every project and every launch. My team handles campaign execution, with my involvement in strategy, priorities and performance reviews.
Related Services
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Landing pages and websites built for lead generation, with fast load times, clear offers and tracking wired in from the start. From $1,000, scoped to the project.
Google Reviews
A steady flow of new five-star reviews on your Google Business Profile, so local search and paid campaigns convert better before the first call. From $22 per review.
Free Consultation Request
Watch the welcome video.
I explain the marketing problems companies run into most often, and when I can genuinely help.
I explain the marketing problems companies run into most often, and when I can genuinely help.
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Frequently Asked Questions
The first paid month is $800. From the second month, management is $1,000 per month. Advertising spend is separate and paid directly to Meta. The minimum contract is six months.
No. The management fee and your ad budget are separate. You pay Meta directly for the ad spend, and it is not marked up.
It depends on your service area, average job value and how many leads your team can handle. We set the budget together before launch, and start at a level that can produce enough data to learn from rather than the smallest amount possible.
Yes. Three creatives are included at launch, with graphics and video when suitable materials are supplied. Ongoing management includes up to one new graphic or video creative per month.
No. Cost per lead depends on your market, competition, offer and season, and anyone guaranteeing a number in advance is guessing. What you get instead is a clear target, honest reporting against it, and a recommendation to change or stop if the economics do not work.
A two-week free trial is available. You pay the advertising budget directly to Meta during the trial. We confirm eligibility, access, materials and the transition to the six-month paid engagement before launch. The trial does not guarantee a fixed number of leads or sales.
It helps, but it is not required. If you already have a Business Manager and ad account, I work inside yours so you keep ownership of the data. If not, I will guide you through setting one up in your own name.
Wherever your team already works: Google Sheets, Slack, WhatsApp, Telegram, email, or your CRM through Zapier. The available options depend on the tools you use.
Explore the campaigns, results and lessons behind my work.
View Marketing Case Studies