Meta Ads Lead Generation for Service Businesses
Turn Facebook and Instagram into a measurable lead generation channel.
I build, launch and manage Meta campaigns around actual business outcomes, not impressions or engagement. The work covers campaign structure, tracking, creative testing, lead routing and ongoing optimization.
First month from $800.
Then $1,000 per month.
Advertising spend is billed separately from the management fee.
I build, launch and manage Meta campaigns around actual business outcomes, not impressions or engagement. The work covers campaign structure, tracking, creative testing, lead routing and ongoing optimization.
First month from $800.
Then $1,000 per month.
Advertising spend is billed separately from the management fee.
Who This Service Is For
This service fits established service businesses that already sell and deliver reliably, and now need a more predictable flow of new enquiries. It works best for home services, trades, repair, moving, clinics and other local B2C or small B2B companies with a clear offer, a defined service area and the capacity to follow up quickly.
You are likely a good fit if you have proven demand or an existing customer base, an advertising budget you are comfortable spending consistently for at least three months, and someone on your side who answers enquiries within minutes rather than days. Meta Ads reach people before they actively search for a provider, so response speed and a clear offer matter more here than on search channels.
This is not the right service if the only goal is the lowest possible cost per lead with no interest in what happens after the lead arrives, if the ad budget cannot go beyond the management fee, or if results are expected within the first two weeks. It is also not a fit for categories Meta restricts or prohibits, for one-off promotions with no follow-up capacity, or if you want tasks executed without any discussion of tracking, offers and lead handling.
Why Meta Ads Campaigns Often Underperform
Poor Lead Quality
Campaigns are optimised for cheap form fills, so the account fills with people who never intended to buy. Volume looks good in the ad manager while the sales team gets nothing usable.
No Reliable Tracking
Without a correctly installed pixel, server-side events and offline conversion data, Meta optimises against the wrong signal. Reported results and real revenue drift apart.
Creative Fatigue
The same creative runs for months until frequency climbs and cost per lead rises with it. Without a steady flow of new angles and formats, performance decays by default.
A Weak or Unclear Offer
The targeting can be right while the message is not. A generic promise with no specific reason to act now will underperform regardless of how the campaign is built.
Slow Follow-Up and Broken Lead Routing
Leads sit in an inbox nobody checks, or never reach the CRM at all. On Meta, where demand is created rather than captured, a delay of hours is usually enough to lose the deal.
Scaling Without Unit Economics
Budgets are increased because the cost per lead looks acceptable, without knowing the close rate or the average job value. Spend grows faster than profit and the channel is judged a failure.
What's Included in Meta Ads Management
Account and Campaign Setup
Business Manager and ad account review, campaign structure, audiences, placements and budget allocation built around your service area and the outcomes you actually sell.
Tracking and Measurement
Meta pixel and conversions API setup, event configuration, UTM tagging and, where your systems allow it, feeding qualified and closed leads back into Meta so optimisation follows revenue rather than form fills.
Creative Development
Up to three creatives at launch, with new variations added as the account runs. Volume and production quality depend on the photos, video and brand materials you can provide.
Testing
Structured testing of offers, audiences, creative angles and landing pages, one variable at a time, so it stays clear what actually moved the result.
Ongoing Optimization
Weekly review of spend, cost per lead and lead quality, with budget shifts, audience and creative changes and pruning of what is not working.
Competitive Research
Review of publicly available competitor advertising, including the Meta Ad Library, to inform offers and creative angles. No claims are made about competitors private account data.
Reporting
A monthly report in plain language covering spend, leads, cost per lead, what was tested, what was learned and what changes next month, plus a call to walk through it.
Lead Routing and Integrations
Leads delivered where your team already works: Google Sheets, Slack, WhatsApp, Telegram, email or your CRM via Zapier. Available options depend on the tools you already use.
How the Meta Ads Process Works
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Business and Funnel Review
We go through your services, margins, average job value, service area and how enquiries are handled today. This sets the target cost per lead and defines what a good lead actually is. -
Tracking and Campaign Setup
Pixel and conversions API, event and UTM setup, then campaign structure, audiences and budgets. Lead delivery is connected to the tools your team already uses. -
Creative and Offer Testing
Launch with up to three creatives and test offers, angles and audiences against each other. The first weeks are about finding what the market responds to, not about final numbers. -
Optimization
Weekly changes based on spend, cost per lead and your feedback on lead quality. Losing audiences and creatives are cut, working ones get more budget. -
Scale or Correct
Once cost per lead and close rate are stable, budget increases step by step. If the economics do not work, we say so and change the approach rather than keep spending.
Meta Ads Pricing
Management fee. The first month starts from $800 and covers the account and funnel review, tracking setup, campaign build and the initial creative set. From the second month the fee is $1,000 per month for ongoing management, testing, optimisation and reporting.
Advertising spend is separate. Your ad budget is paid by you directly to Meta. It is not included in the management fee and is not marked up. The right monthly budget depends on your service area, average job value and how many leads your team can handle, and we agree it before launch.
There is no long-term contract and no free trial period on this service. If the numbers do not work after a fair test, the recommendation will be to change the approach or stop, rather than to keep spending.
Related Services
Web Development
Landing pages and websites built for lead generation, with fast load times, clear offers and tracking wired in from the start. From $1,000, scoped to the project.
Fractional CMO
Marketing leadership on a monthly retainer: strategy, channel priorities, budgets, analytics and management of the people doing the work.
Frequently Asked Questions
The first month starts from $800 and covers the review, tracking setup, campaign build and the first creative set. From the second month it is $1,000 per month for ongoing management. Advertising spend is separate.
No. The management fee and your ad budget are separate. You pay Meta directly for the ad spend, and it is not marked up.
It depends on your service area, average job value and how many leads your team can handle. We set the budget together before launch, and start at a level that can produce enough data to learn from rather than the smallest amount possible.
Yes. Up to three creatives are produced for launch and new variations are added as the account runs. How much can be produced depends on the photos, video and brand materials you can provide.
No. Cost per lead depends on your market, competition, offer and season, and anyone guaranteeing a number in advance is guessing. What you get instead is a clear target, honest reporting against it, and a recommendation to change or stop if the economics do not work.
Usually one to two weeks from the start, depending on how quickly access, tracking and brand materials are available. Accounts that need verification or new pages can take longer.
It helps, but it is not required. If you already have a Business Manager and ad account, I work inside yours so you keep ownership of the data. If not, I will guide you through setting one up in your own name.
Wherever your team already works: Google Sheets, Slack, WhatsApp, Telegram, email, or your CRM through Zapier. The available options depend on the tools you use.
Free Consultation Request
Watch the welcome video.
I explain the marketing problems companies run into most often, and when I can genuinely help.
I explain the marketing problems companies run into most often, and when I can genuinely help.
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