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Case Studies in Marketing, Sales, and Growth Systems

Real projects where I came in not as an ad contractor, but as the person who built the marketing, the funnels, the team, and made the business manageable through numbers.
Case Studies
These are projects where I came in not as an ad contractor, but as the person who built the marketing, the funnel, the team, and the growth system through numbers. An agency, education, a service business. Focused on making things manageable, not on pretty reports.
Saturday, September 5
Electrical Panel Upgrade Meta Ads Case Study: 56 Leads at $61
How a Los Angeles electrical contractor generated 56 panel upgrade leads at $60.51 from $3,389 in Meta Ads - and where the funnel actually leaked.
Friday, September 4
Airbnb Management Meta Ads Case Study: 98 Leads at $55
How a Los Angeles Airbnb property management company got 98 homeowner leads at a $55 cost per lead from $5,375 of Meta Ads across nine weeks.
Wednesday, September 2
Basement Remodeling Meta Ads Case Study: NJ Lead Gen Test
Meta Ads case study: $853 in spend produced 9 leads and 4 booked in-home estimates for a New Jersey basement remodeling contractor. Full numbers inside.
Tuesday, September 1
Atlanta Appliance Repair Google Ads Case Study: 6.6x ROAS
How my team scaled a high-end Atlanta appliance repair company with Google Ads: $52,575 ad spend, 3,730 clicks, 634 booked jobs, $345K revenue, 6.6x ROAS.
Monday, August 17
Appliance Repair Google Ads: 6,370 Leads, ~$20M Revenue
Google Ads for a high-end appliance repair company in 7 US cities: $1.14M spend since 2019, 6,370 conversions at ~$179 each and 7,080 tracked calls.
Thursday, August 13
HVAC Replacement Leads in Los Angeles: 412 at $62 CPL
Meta Lead Ads for three Los Angeles HVAC contractors: 412 replacement leads on ~$25,600 spend, $62 per lead and ~82 booked in-home estimates.
Friday, August 14
Trucking Lead Generation Case Study: 2,671 Leads at $10 CPL
Meta Lead Ads for a US trucking company across four business lines: ~$27,610 spend, 2,671 leads and a $10.34 blended cost per lead.
Tuesday, August 11
Moving Company Case Study: 73 Leads at $35 CPL
Meta Lead Ads for a US long-distance moving company: 73 qualified leads on ~$2,700 spend, ~$35 per lead and a $300-$400 CAC against a $500 target.
Monday, March 9
Marketing Agency Case Study: 0 to 40+ Clients a Month
How I built a US marketing agency from scratch: a 6-person team, clear offers, a lead-to-sale funnel, $13-$30 CPL and 40+ new clients a month.