Google Local Services Ads Management
Google Screened ads that sit above every other result in local search, charged per lead instead of per click. I build the account, get it through verification and moderation, and manage budget, job types and lead quality after launch.
$800 for the first month, then $400 per month. The first month covers the account build and the paperwork that stops most businesses from ever going live.
Six-month minimum engagement. Ad budget is paid directly to Google and is always separate from the fee.
Book a Free Consultation $800 for the first month, then $400 per month. The first month covers the account build and the paperwork that stops most businesses from ever going live.
Six-month minimum engagement. Ad budget is paid directly to Google and is always separate from the fee.
Who This Service Is For
Local Services Ads are open to licensed home service trades: plumbing, electrical, HVAC, roofing, garage doors, appliance repair, locksmiths, cleaning, pest control, landscaping, junk removal, moving and a growing list of other categories. If your customers find you by searching a service plus a city, this is the placement that sits above the search ads and the map pack.
You need to be a real, licensed and insured business with documents you can produce: the trade licence your state requires, general liability insurance, and an owner willing to pass a background check. Reviews matter here too - LSA ranking is tied directly to your Google review count, rating and how fast you answer.
This is not for businesses outside the eligible categories, or for anyone who wants a channel they never have to answer. LSA charges per lead, and a missed call is still a charged lead - and a hit to your ranking.
You need to be a real, licensed and insured business with documents you can produce: the trade licence your state requires, general liability insurance, and an owner willing to pass a background check. Reviews matter here too - LSA ranking is tied directly to your Google review count, rating and how fast you answer.
This is not for businesses outside the eligible categories, or for anyone who wants a channel they never have to answer. LSA charges per lead, and a missed call is still a charged lead - and a hit to your ranking.
Why Local Services Ads Underperform
Stuck in Verification
Most accounts never serve a single ad. A licence that does not match the legal business name, an insurance certificate without the right coverage, a document in the wrong format - each one sends the application back to the queue.
The Wrong Job Types
LSA asks which jobs you want leads for. Leave the defaults on and you pay the same lead price for work you would turn down as for the work you actually want.
Service Areas Drawn Too Wide
A radius over the whole metro looks like more volume. Mostly it buys calls from two hours away that never become a booked job.
Nobody Answers the Phone
LSA ranks on responsiveness and charges for the call either way. A missed call costs twice: the lead fee and the position.
Leads Never Disputed
Spam, telemarketing, wrong service and out-of-area calls are creditable - but only if someone flags them inside the window. Most accounts never dispute anything.
Reviews Left to Chance
Ranking is tied to your Google review count and rating. A profile that stops collecting reviews slides down, and the cost per booked job climbs with it.
What's Included
Account Review and Setup
A review of an existing LSA account, or a clean build from scratch: legal business information, contact details and the settings that decide whether you are eligible at all.
Categories and Job Types
Service categories and job types configured to the work you actually want, so you are not paying full lead price for jobs you would decline.
Service Areas and Hours
Service areas set to the ZIP codes you can reach profitably, and business hours matched to when someone will genuinely pick up the phone.
Licence and Insurance Documents
Licence, insurance and business documents prepared and submitted in the formats Google accepts, with names and addresses matched across every file.
Moderation Support
Support through Google review and moderation, including resubmissions when the application comes back with questions. Business account verification itself stays with you - I give guidance, not the verification.
Profile, Budget and Lead Settings
Profile photos, weekly budget, and lead settings: which leads you receive, through which channel, and at what pace.
Call Tracking Review
A check that calls and message leads are actually being recorded, so what the LSA dashboard reports can be reconciled with what reaches your CRM.
Weekly Reporting and Adjustments
Weekly reporting, lead disputes, basic consultation and ongoing account adjustments: budget, areas, job types and hours as the numbers come in.
How the Process Works
-
Eligibility and Document Check
We confirm your category is eligible in your market and go through the licence, insurance and background-check requirements before anything is submitted. This is where most failed applications are prevented. -
Account Build and Submission
Business information, service categories, job types, service areas, hours, profile photos and documents are set up and submitted for Google review. -
Verification and Moderation
I stay on the application through the review process, fix whatever comes back and resubmit until the profile is live and carrying the Google Screened badge. -
Launch and Budget Control
Budget and lead settings go live, call tracking is verified, and the first weeks are watched closely to see which job types and areas actually produce booked work. -
Weekly Management
Weekly reporting, lead disputes, and adjustments to areas, job types, hours and budget. Because ranking follows reviews and response time, both stay on the report.
Meta Ads Pricing
Management fee: $800 for the first paid month, then $1,000 per month from the second month. The service includes campaign setup, creative testing, ongoing optimization and reporting.
A two-week free trial is available. Advertising spend is separate and paid directly to Meta, including during the trial. Trial eligibility and the start of the paid engagement are confirmed before launch.
Minimum contract: six months. We agree on the advertising budget before launch based on your service area, offer and sales capacity.
I am personally involved in every project and every launch. My team handles campaign execution, with my involvement in strategy, priorities and performance reviews.
A two-week free trial is available. Advertising spend is separate and paid directly to Meta, including during the trial. Trial eligibility and the start of the paid engagement are confirmed before launch.
Minimum contract: six months. We agree on the advertising budget before launch based on your service area, offer and sales capacity.
I am personally involved in every project and every launch. My team handles campaign execution, with my involvement in strategy, priorities and performance reviews.
Related Services
Google Ads for Home Services
Search campaigns built around how homeowners actually search, with call tracking and negative keyword control. $1,500 first month, then $1,000 per month.
Reviews for Google Business Profile
LSA ranking follows your Google review count and rating. A managed system that gets real customers to leave reviews - and keeps the profile answering.
Frequently Asked Questions
LSA sits above the regular search ads, carries a Google Screened badge, and charges per lead - a call or a message - instead of per click. Google Ads gives you far more control over keywords, landing pages and match types. Most home service businesses end up running both: LSA for the very top of the local result, search ads for everything LSA does not cover.
Usually one to three weeks, longer if a document has to be resubmitted or a background check is slow. It depends on your state, your trade and how clean the paperwork is. This is the single biggest reason accounts never launch.
No. Business account verification stays with you - it is tied to your identity and your documents. I prepare everything, tell you exactly what is needed and guide you through it, but I cannot verify the business on your behalf.
A registered business, the trade licence your state requires, general liability insurance, and an owner willing to complete a background check. An active Google Business Profile with reviews helps a lot, because reviews feed directly into LSA ranking.
It varies by trade and market, from roughly $25 to well over $100 per lead. Google sets the price; you set the weekly budget and the job types. A good part of the first months is working out which job types are worth their lead price for you.
Some of them. Spam, telemarketing, wrong service and out-of-area calls can be disputed and credited if they are flagged in time. Disputing leads every week is part of the management, not an extra.
No. The budget is paid directly to Google and is always separate from my fee.
Once the profile is live and Google Screened, calls usually start within days. Getting live is the slow part, not getting leads.
Free Consultation Request
Watch the welcome video.
I explain the marketing problems companies run into most often, and when I can genuinely help.
I explain the marketing problems companies run into most often, and when I can genuinely help.
Watch the short welcome video before you fill out the form
Please fill out every field carefully so that I or my assistant can get in touch with you.
Explore the campaigns, results and lessons behind my work.
View Marketing Case Studies