Alexey Beletsky
Fractional
Chief Marketing
Officer
Fractional
Chief Marketing
Officer
Systematic marketing for established companies that have hit a profit ceiling or are seeing revenue decline
Who My Service Is For
I'll be upfront.
To save us both time, here's when my services will be most valuable to you.
To save us both time, here's when my services will be most valuable to you.
GOOD FIT
You're an established business with sales through inbound leads and callsYou have (or are planning) a sales team and CRMYou have contractors or a team and need quality controlYou want to see ROI and growth opportunities in real numbersYou're ready to implement funnel discipline and reportingYou spend more than $3,000/month on marketingYour annual revenue is over $500,000
NOT A GOOD FIT
You're a small business without a budget for marketing managementYou're only looking for a low-cost task executor with no strategy, analytics or accountabilityYou're not ready to track numbers or log statuses in a CRMYou expect quick miracles without investment or process changes
Common Problems Business Owners Face
If two or three of these sound familiar, let's start with a free consultation.
-
Marketing "Works," But No One Knows What's Actually ProfitableThere's no clear economics here: you track CPL, but not CAC, ROMI, or margin by channel. Money gets spent blind. -
Leads Come In, But Sales Don'tThe problem is in how leads are handled: response speed, scripts, qualification, CRM, and funnel-stage control. Leads burn out before they convert. -
Budget Goes Up, Performance Goes DownAs you scale, CAC and cost per lead climb, creatives burn out, and audiences get fatigued. Optimization without analytics doesn't hold up. -
No Manageable FunnelThere are no clear stages, conversion rates, or owners. You can't find the bottleneck or forecast sales. -
You Have Contractors, But No ControlThere are no KPIs, standards, or reporting. Contractors stay 'busy' but aren't accountable for results. -
Stuck in the "Valley of Death" ($500K–$1.5M in annual revenue)The business has hit a process ceiling: marketing and sales still depend entirely on the owner. Without a system in place, growth stays unstable.
What You'll Get Working With Me
I'm responsible for making marketing and sales manageable, not just running individual tools.
- A Clear Picture of Your MoneyYou'll know which channels are profitable, which ones are burning your budget, and where your real ROI is.
- A Clear Funnel and Its BottlenecksYou'll see exactly where leads and sales are lost: stages, conversion rates, reasons deals fall through, and what actually drives results.
- 30-90-120 Day PrioritiesI cut through the chaos. You get a clear order of action: what to do first, what comes next, and what you can leave alone.
- Quality Control Over Marketing and ContractorsKPIs and standards. Contractors stop just 'staying busy' and start getting judged on results and quality.
What You'll Get Working With Me
I'm responsible for making marketing and sales manageable, not just running individual tools.
-
A Clear Picture of Your Money
You'll know which channels are profitable, which ones are burning your budget, and where your real ROI is. - A Clear Funnel and Its BottlenecksYou'll see exactly where leads and sales are lost: stages, conversion rates, reasons deals fall through, and what actually drives results.
- 30-90-120 Day PrioritiesI cut through the chaos. You get a clear order of action: what to do first, what comes next, and what you can leave alone.
- Quality Control Over Marketing and ContractorsKPIs and standards. Contractors stop just 'staying busy' and start getting judged on results and quality.
Free Strategy Consultation + 2 Bonus Gifts*
*the tools every US business owner needs
*the tools every US business owner needs
45 Minutes
We'll dig into the numbers and calculate the growth potential of your business model.
FREE — for companies that meet the criteria.
We'll dig into the numbers and calculate the growth potential of your business model.
FREE — for companies that meet the criteria.
Packages and Pricing
Three ways to work together: a one-time diagnostic, ongoing management as a Fractional CMO, or hands-on operational involvement. Choose based on the depth and speed of change you need.
Growth Diagnostic
(one-time)
$850
Goal: quickly figure out where you're losing money and what to tackle first.
Includes:Upfront data collection (questionnaire + access/screenshots per checklist).Current funnel review: stages, conversions, drop-off points, reasons behind "leads but no sales."Marketing economics based on current data: CPL, CAC, ROMI/ROI (within available figures), hypotheses on channel margins.Audit of the marketing-to-sales handoff: response speed, follow-up, CRM statuses, qualification, and top-level scripts.Analysis of contractors/channels: what's being done, what's not, and where quality control is missing.Written report: 10-15 priorities + a 30-day plan (what to do, in what order, and who's responsible).A call to walk through the findings + Q&A.Not included: Setting up ads, landing pages, analytics, CRM."Doing it for you" and day-to-day hands-on management.
Get Started Includes:Upfront data collection (questionnaire + access/screenshots per checklist).Current funnel review: stages, conversions, drop-off points, reasons behind "leads but no sales."Marketing economics based on current data: CPL, CAC, ROMI/ROI (within available figures), hypotheses on channel margins.Audit of the marketing-to-sales handoff: response speed, follow-up, CRM statuses, qualification, and top-level scripts.Analysis of contractors/channels: what's being done, what's not, and where quality control is missing.Written report: 10-15 priorities + a 30-day plan (what to do, in what order, and who's responsible).A call to walk through the findings + Q&A.Not included: Setting up ads, landing pages, analytics, CRM."Doing it for you" and day-to-day hands-on management.
Fractional CMO
Billed monthly (6-month minimum contract)
from $2,200
Goal: manageable marketing and sales through data and quality control, without hands-on execution.
Includes:Initial diagnostic (simplified version) and alignment on goals/metrics.Reporting structure: a scorecard (10-20 metrics), rules for tracking leads/sales, and a weekly report format.Funnel and KPIs: stages, target conversion rates, reasons for lost deals, and quality standards for handling leads.30-90 day plan: priorities, growth hypotheses, what we're testing and why.Contractor management: setting tasks, KPIs, sign-off, results review, and adjustments.Regular calls: 2-4 per month (keeping a steady rhythm). Async questions/comments between calls.Execution oversight: who's doing what, deadlines, bottlenecks, and cutting through the chaos.Not included:Hands-on implementation (setting up ad accounts, creatives, websites, CRM, analytics).Acting as an in-house “doer” on the team.Client provides:The people who will do the work (your in-house team or contractors).
Get Started Includes:Initial diagnostic (simplified version) and alignment on goals/metrics.Reporting structure: a scorecard (10-20 metrics), rules for tracking leads/sales, and a weekly report format.Funnel and KPIs: stages, target conversion rates, reasons for lost deals, and quality standards for handling leads.30-90 day plan: priorities, growth hypotheses, what we're testing and why.Contractor management: setting tasks, KPIs, sign-off, results review, and adjustments.Regular calls: 2-4 per month (keeping a steady rhythm). Async questions/comments between calls.Execution oversight: who's doing what, deadlines, bottlenecks, and cutting through the chaos.Not included:Hands-on implementation (setting up ad accounts, creatives, websites, CRM, analytics).Acting as an in-house “doer” on the team.Client provides:The people who will do the work (your in-house team or contractors).
Operating CMO
Billed monthly (3-month minimum contract)
from $7,000
Goal: not just management, but organizing execution and following through to results.
Includes:Full diagnostic: economics, funnel, sales, analytics, team/contractors.Setting up and launching an operating system for marketing: rhythms, reporting, planning, and accountability.Rebuilding the funnel and sales process (at the management level): qualification rules, statuses, handling oversight, and conversion improvements.Organizing execution: setting tasks, tracking deadlines, signing off on work, and removing blockers.Managing marketing channels through the team/contractors: briefs, KPIs, quality of creatives and landing pages, and a testing plan.Team building/setup: involvement in hiring key roles (marketing/sales/analytics) and setting tasks.Weekly working calls + ad-hoc syncs as needed.Not included (so there are no surprises): I don’t act as the media buyer, designer, or developer myself, but I organize and oversee the people who do.
Get Started Includes:Full diagnostic: economics, funnel, sales, analytics, team/contractors.Setting up and launching an operating system for marketing: rhythms, reporting, planning, and accountability.Rebuilding the funnel and sales process (at the management level): qualification rules, statuses, handling oversight, and conversion improvements.Organizing execution: setting tasks, tracking deadlines, signing off on work, and removing blockers.Managing marketing channels through the team/contractors: briefs, KPIs, quality of creatives and landing pages, and a testing plan.Team building/setup: involvement in hiring key roles (marketing/sales/analytics) and setting tasks.Weekly working calls + ad-hoc syncs as needed.Not included (so there are no surprises): I don’t act as the media buyer, designer, or developer myself, but I organize and oversee the people who do.
Additional Services
Need execution in a specific growth channel? In addition to CMO-level consulting and management, I can bring in specialists I have already worked with on real projects to handle specific acquisition, reputation and website initiatives. These services are available as standalone engagements, scoped and billed separately from the CMO packages above.
Facebook and Instagram campaigns built to generate and systematically optimize qualified lead flow for service businesses.
Search advertising built specifically for Appliance Repair companies that need more calls and high-intent customer opportunities.
A structured system for growing Google Business Profile review volume, strengthening local credibility and improving customer trust.
Google LSA setup and ongoing account management for eligible local service businesses.
SEO-ready, mobile-first and conversion-focused websites built for organic search, paid traffic and lead generation.
Other Specialists on Request
For SEO, social media marketing, marketing automation, influencer marketing, COO and recruiting, I can refer vetted specialists I have worked with, matched to your specific task.
Money-Back Guarantee
If you don't see value in the first month of work, you can request a refund for that month's payment.
If you don't see value in the first month of work, you can request a refund for that month's payment.
For full details, see our refund policy page
What's Included
- Review of your current lead-generation model
- Funnel and conversion analysis
- Preliminary ROI calculation
- Identifying your scaling point
- Recommendation on the best way to move forward
After the consultation, you'll get 2 special tools that are genuinely useful for your business
What's NOT Included
- Ad setup
- A free "done-for-you" strategy
- A step-by-step implementation plan
- A review with no numbers or access to your data
Not a fit if: You're just starting out; You don't have a marketing budget; You expect fast growth without changing anything internally; You only want a cheap task-doer with no strategy or accountability
Why I Can Run Your Marketing
I work as an external Chief Marketing Officer.
I don't set up individual channels myself (though I have plenty of experience doing it). I build a manageable growth system through numbers, structure, and execution oversight.
13+ years in marketing.5+ years running projects in the U.S. market.Head of Marketing and General Manager at a U.S. marketing agency.I manage teams and contractors, set KPIs, and hold people accountable for results.I work in high-ticket niches.I have built end-to-end marketing and sales systems at the management level.I worked directly with the owner of a $100M+ group of companies and picked up the American approach to scaling, finance, and operational discipline.8+ years of entrepreneurial experience.I can quickly put together a team of proven specialists for the job — people I have already run real projects with and whose results I have seen firsthand.I work as a manager, not a contractor
I work as an external Chief Marketing Officer.
I don't set up individual channels myself (though I have plenty of experience doing it). I build a manageable growth system through numbers, structure, and execution oversight.
13+ years in marketing.5+ years running projects in the U.S. market.Head of Marketing and General Manager at a U.S. marketing agency.I manage teams and contractors, set KPIs, and hold people accountable for results.I work in high-ticket niches.I have built end-to-end marketing and sales systems at the management level.I worked directly with the owner of a $100M+ group of companies and picked up the American approach to scaling, finance, and operational discipline.8+ years of entrepreneurial experience.I can quickly put together a team of proven specialists for the job — people I have already run real projects with and whose results I have seen firsthand.I work as a manager, not a contractor
Video testimonials about my work as Head of Marketing and General Manager at Marketing Agency TurboFuel.
What Working With Me Looks Like
Fill Out the Form and Book a Time
You fill out a short form, pick the service you're interested in, and book a call at a date and time that works for you.
Fill Out the Questionnaire
Once you've submitted the form and booked a time, you'll get a link to a short Google Form. Fill it out in as much detail as you can — it helps me prepare properly for our call.
A 45-Minute Call
We go through your business, goals, and priorities. We pin down the three to five key problems you need to focus on.
We Choose the Right Format
If there's potential, we pick a format: Growth Diagnostic or one of the CMO packages. If there isn't, I'll tell you straight up that it's not worth it.
Free Consultation Request
Watch the welcome video.
I explain the marketing problems companies run into most often, and when I can genuinely help.
I explain the marketing problems companies run into most often, and when I can genuinely help.
Watch the short welcome video before you fill out the form
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